How to irritate a potential customer or influencer using social media
Sunday morning, in between batches of biscuits, I sat down to update our social media and found this posted on our Facebook wall: What, you can’t tell what that says? Yeah, I did that on purpose. I don’t want to punish this brand for being clueless or hiring the wrong social media manager. The gist […]
Continue readingThis one thing will lose you customers on social media
You know what I’m talking about because it’s happened to you. You follow a business on social media, say, a bakery. Maybe you’ve never been there, maybe you’re a regular customer, maybe it’s somewhere in between. One day they post a photo of a lovely fondant covered cake with special decorations. You think, wow, that […]
Continue readingHow social listening got us a celebrity customer
Do you have systems in place to alert you when your business is mentioned online or in social media? And no, performing a Google search every once in a while when you think about it doesn’t cut it. I mean a SYSTEM. Ideally multiple methods of social listening with some redundancy, like: Google Alerts Hootsuite […]
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Is it selfish to schedule social media updates?
Saturday while cranking out baked goods for the case and a holiday party we were catering that evening, I worked my way through a bunch of podcasts. It makes me feel like I’m getting something done, still learning, keeping up with the world. I listen to a broad mix of things: political, vegan, business and […]
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Turning bad Instagram advice into good
Why do you want to build up a large following on a social network? To have a big, fat number that means nothing or connecting with your customers and potential customers? Unfortunately, much of the advice you’ll find when searching the internet is aimed at big, fat, meaningless numbers. Recently I ran across this article (well, […]
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Why your small business should use social media
As a small business owner, you are probably already working long hours. I know we were and still are. You may feel like taking on Social Media accounts is a chore that will take up too much of your time and won’t be worth it. There are ways to make it go faster for you, […]
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Use Google Alerts to track your business online
The over-sharing people do now on the internet can get tiresome, but for the small business owner, it offers a wealth of information. People post pictures of the restaurant meals they have, complain about bad customer service, recommend businesses to their followers, blog about the places they visit on out-of-town trips and more. The good, […]
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Social Media Checklist for Small Businesses
There are so many different social media networks now, and more are coming all the time. It can be hard for a small business owner to decide which ones are right for your company, especially if social media isn’t your “thing.” Here’s a social media checklist to help you determine which of the most popular […]
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First email marketing step – build your list
Starting a new business is hectic. Covering off all the little bits and pieces is hard. For example, email marketing. That’s the fancy name for sending your customers regular email. When we started our bakery, we included a newsletter sign up form on our website. And it grew at launch while there was the normal […]
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Leverage your stronger social media networks to build newer ones
[UPDATE 2015] So the bakery is now closed, but the idea of cross-promoting your social media accounts still holds! One thing to keep in mind about Pinterest is that it is a slow burn. What I mean by that is that it can take a while for your pins to catch on. Sometimes individual pins […]
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