Wednesday Weekly What’s Going Down
It’s that time of the week again when I give you a little capsule of links with what’s been going on in online marketing for small businesses. Facebook Bluetooth Beacons Do you have a retail business? Are you on the list to get your Facebook Bluetooth Beacon? No? Then do it! It’s free (for now) […]
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Wednesday Weekly What’s Going Down Online Marketing Links
A Roundup of Interesting Online Marketing Links Welcome to the very first round-up post of interesting online marketing links and what not I’ve found in the past week. This roundup gives me the opportunity to add a little more commentary than social media allows without committing to full-blown blog posts. I’ve been meaning to start doing this […]
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How to make your Instagram photos appear in your Twitter stream
When you use Instagram and are about to post, you know how it gives you the option to send that post to Twitter? It seems like a good shortcut, but if you do use it, it looks like this in the Twitter timeline. Oh, where’s the pic? It’s there, but you have to click on […]
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Handling Social Media Customer Service
If your business has social media accounts, you will eventually need to give customer service on social media. Are you set up to handle that? Are your accounts set up to notify you when you have new comments and messages? Go into the settings of each account and make sure they are set to notify […]
Continue readingSocial Media – it’s NOT all about you
It’s tempting to use social media as if it’s a blunt instrument that you beat your customers about the head and neck with in an attempt to get their attention. Sure, you CAN do that, but if you want to continue to be welcome in their streams, you’re going to have to do better than […]
Continue readingThis one thing will lose you customers on social media
You know what I’m talking about because it’s happened to you. You follow a business on social media, say, a bakery. Maybe you’ve never been there, maybe you’re a regular customer, maybe it’s somewhere in between. One day they post a photo of a lovely fondant covered cake with special decorations. You think, wow, that […]
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Is it selfish to schedule social media updates?
Saturday while cranking out baked goods for the case and a holiday party we were catering that evening, I worked my way through a bunch of podcasts. It makes me feel like I’m getting something done, still learning, keeping up with the world. I listen to a broad mix of things: political, vegan, business and […]
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Social Media Checklist for Small Businesses
There are so many different social media networks now, and more are coming all the time. It can be hard for a small business owner to decide which ones are right for your company, especially if social media isn’t your “thing.” Here’s a social media checklist to help you determine which of the most popular […]
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Leverage your stronger social media networks to build newer ones
[UPDATE 2015] So the bakery is now closed, but the idea of cross-promoting your social media accounts still holds! One thing to keep in mind about Pinterest is that it is a slow burn. What I mean by that is that it can take a while for your pins to catch on. Sometimes individual pins […]
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