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Social Media Automation Cons

Okay, okay, yes, I have written several posts sharing social media shortcuts that involve automation. Social media automation in itself is not evil. But you do need to be mindful of it. Automation implies “set it and forget it.” But you can’t do that with social media. When you post on social media, your followers expect […]

How To: Consistent Social Media Marketing

A few posts back, I showed you some tips on content curation for social media using Feedly to manage your blog subscriptions (RIP Google Reader.) The point of this is to give yourself a pool of interesting links to draw from for your social media marketing. You don’t want every one of your posts to be […]

Pros and Cons of Social Media for a Small Business

Social media can be a worthwhile investment for your business, but there are some things to consider. While, on the surface, it may seem like free advertising, you can do damage to your company if you don’t do it right. Let’s look at some of the pros and cons of social media for your business. […]

Pinterest For Your Small Business – Yea or Nay?

Pinterest is a rising star among social media sites. Its visual nature certainly has appeal for many consumers. Pinterest users enjoy setting aside pins for places they’d like to go and items they’d like to buy, like a Spring wardrobe. Pinterest is often used to plan an event, where a person pins things to a board […]

Content curation for social media

How to find blogs that post content relevant to your audience and subscribe via Feedly You’ve heard about the 80/20 rule when it comes to social media, right? This means that only one out of five posts you make on social media should be about your brand. The rest should be content your customer base […]

Handling Social Media Customer Service

If your business has social media accounts, you will eventually need to give customer service on social media. Are you set up to handle that? Are your accounts set up to notify you when you have new comments and messages? Go into the settings of each account and make sure they are set to notify […]

Social Media – it’s NOT all about you

It’s tempting to use social media as if it’s a blunt instrument that you beat your customers about the head and neck with in an attempt to get their attention. Sure, you CAN do that, but if you want to continue to be welcome in their streams, you’re going to have to do better than […]

how to piss off a potential customer using social media

How to irritate a potential customer or influencer using social media

Sunday morning, in between batches of biscuits, I sat down to update our social media and found this posted on our Facebook wall: What, you can’t tell what that says? Yeah, I did that on purpose. I don’t want to punish this brand for being clueless or hiring the wrong social media manager. The gist […]

This one thing will lose you customers on social media

You know what I’m talking about because it’s happened to you. You follow a business on social media, say, a bakery. Maybe you’ve never been there, maybe you’re a regular customer, maybe it’s somewhere in between. One day they post a photo of a lovely fondant covered cake with special decorations. You think, wow, that […]

How social listening got us a celebrity customer

Do you have systems in place to alert you when your business is mentioned online or in social media? And no, performing a Google search every once in a while when you think about it doesn’t cut it. I mean a SYSTEM. Ideally multiple methods of social listening with some redundancy, like: Google Alerts Hootsuite […]

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