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Wednesday Weekly What’s Going Down

Let’s see what the world of online marketing has yielded this week in the way of interesting and helpful links full of information for small businesses. 3 Marketing Mistakes Business Owners Make Every Day Save yourself some aggravation and check to see if you’re doing any of these three things. The last one, consistency, happens […]

5 Reasons You Should NOT Buy Followers On Social Media

When you first set up a social media account, it can feel a little lonely there. At first, your only followers might be friends and family. Then you start seeing the ads. Only $1 for 18,000 Twitter Followers! $22 for 500 Real Facebook Likes! $90 for 1,000 Instagram Followers! Wow, that seems easy, right? Just […]

Wednesday Weekly What’s Going Down Online Marketing Links

A Roundup of Interesting Online Marketing Links Welcome to the very first round-up post of interesting online marketing links and what not I’ve found in the past week. This roundup gives me the opportunity to add a little more commentary than social media allows without committing to full-blown blog posts. I’ve been meaning to start doing this […]

7 Free Marketing Tools to Use When You’re Broke

When you first start up a small business, you can budget all you want, but it’s probably going to cost more than you thought. In some cases, a lot more. Trust me, I know. Oh boy, do I know. All it takes is a few extra months of paying rent before you open for your marketing budget […]

How to Find Customers On Twitter

You might be posting to Twitter for your business, but did you know you can actually find customers on Twitter with advanced search? It’s really easy and I’ll show you how. Example 1: I’m a Roofer! First, think of a problem you can solve for your customer. In this example, I’m a roofer. So I’m […]

How to Manage Multiple Instagram Accounts

UPDATE: Hey, this post just became moot as multiple account management rolls out to Instagram users. Yay! All the recent changes to Instagram have me wondering – why haven’t they given us an easy way to manage multiple Instagram accounts? Many business owners have at least two accounts, their personal one and one for the […]

How Do You Laugh Online?

Only the Olds Say LOL Do you haha, hehe, lol or ?? The way you choose to laugh online tells people something about you, mostly your age, but maybe also where you live. Sort of like soda vs. Coke vs. pop. Prompted by an article in The New Yorker, Facebook had a look at their […]

30 Seconds to a Perfect Image for Twitter

Creating the Perfect Image for Twitter Does your Twitter account need a little lift? One way to make your timeline more appealing is to add images to your posts. According to Twitter, photos, on average, will give your post a 35% boost in retweets over the amount the account would normally get. I bet that […]

Throwing Out the Rules for Social Media

Is everything that we’ve come to know about managing social media for your small business wrong? A couple of articles in the last week or so seem to be calling common practices into question. Is it time to throw out the rules for social media? Some industry leaders have either been playing devil’s advocate or […]

Creating the Perfect Image Size for Pinterest

The perfect image size for Pinterest is a 2:3 aspect ratio image. In this video, I walk you through the process for creating an image that size. It’ll be the the ideal size to display in the Pinterest timeline. As a bonus, you’ll learn how to add some text to your image, all using free tools. […]

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