Is it selfish to schedule social media updates?
Saturday while cranking out baked goods for the case and a holiday party we were catering that evening, I worked my way through a bunch of podcasts. It makes me feel like I’m getting something done, still learning, keeping up with the world. I listen to a broad mix of things: political, vegan, business and […]
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Turning bad Instagram advice into good
Why do you want to build up a large following on a social network? To have a big, fat number that means nothing or connecting with your customers and potential customers? Unfortunately, much of the advice you’ll find when searching the internet is aimed at big, fat, meaningless numbers. Recently I ran across this article (well, […]
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Why your small business should use social media
As a small business owner, you are probably already working long hours. I know we were and still are. You may feel like taking on Social Media accounts is a chore that will take up too much of your time and won’t be worth it. There are ways to make it go faster for you, […]
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Use Google Alerts to track your business online
The over-sharing people do now on the internet can get tiresome, but for the small business owner, it offers a wealth of information. People post pictures of the restaurant meals they have, complain about bad customer service, recommend businesses to their followers, blog about the places they visit on out-of-town trips and more. The good, […]
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Social Media Checklist for Small Businesses
There are so many different social media networks now, and more are coming all the time. It can be hard for a small business owner to decide which ones are right for your company, especially if social media isn’t your “thing.” Here’s a social media checklist to help you determine which of the most popular […]
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Leverage your stronger social media networks to build newer ones
[UPDATE 2015] So the bakery is now closed, but the idea of cross-promoting your social media accounts still holds! One thing to keep in mind about Pinterest is that it is a slow burn. What I mean by that is that it can take a while for your pins to catch on. Sometimes individual pins […]
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