marketing – Social Media For Small Business

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Prince Tributes – The Trickiness of Reacting to a Death as a Brand

Prince tributes are everywhere right now. But rather than do that, I thought I’d share my earliest memories of Prince. The first time I experienced Prince was in 5th Grade. For show and tell, someone brought in Prince’s self-titled album. Oh boy did we giggle over that one! How scandalous his naked chest was! Fast […]

manage multiple accounts on instagram natively

Multiple Account Management Rolls Out to Instagram Users

Oh man, we are so freaking excited around here today! Why? Because Instagram has been rolling out multiple account management to users and IT FINALLY CAME TO US! Up until now, Instagram has not made it easy for people to manage multiple accounts. Many people have a personal account and a business account. And you […]

Inappropriate Social Media Posts, Marketing & Promotions

Hooray, a bank holiday! Loads of people are off of work, and brands start pumping out the social media posts, sales and offers to commemorate the day. But is that appropriate in all cases? No, it is not. And we, in turn, find ourselves with a load of inappropriate social media posts in our timelines […]

weekly online marketing links for small business

Wednesday Weekly What’s Going Down

It’s that time of the week again when I give you a little capsule of links with what’s been going on in online marketing for small businesses. Facebook Bluetooth Beacons Do you have a retail business? Are you on the list to get your Facebook Bluetooth Beacon? No? Then do it! It’s free (for now) […]

Throwing Out the Rules for Social Media

Is everything that we’ve come to know about managing social media for your small business wrong? A couple of articles in the last week or so seem to be calling common practices into question. Is it time to throw out the rules for social media? Some industry leaders have either been playing devil’s advocate or […]

Pros and Cons of Social Media for a Small Business

Social media can be a worthwhile investment for your business, but there are some things to consider. While, on the surface, it may seem like free advertising, you can do damage to your company if you don’t do it right. Let’s look at some of the pros and cons of social media for your business. […]

how to piss off a potential customer using social media

How to irritate a potential customer or influencer using social media

Sunday morning, in between batches of biscuits, I sat down to update our social media and found this posted on our Facebook wall: What, you can’t tell what that says? Yeah, I did that on purpose. I don’t want to punish this brand for being clueless or hiring the wrong social media manager. The gist […]