One thing you may forget about when tragedy strikes is what is going on with your social media accounts. The Paris attacks got me to thinking about the best way to handle social media accounts during a disaster. First, here’s how I found out about the attacks and my process afterwards. Saturday mornings are about […]
Continue reading
Today, I’m going to write from the other side of online customer service. This story will illustrate how it took me three tries via three different methods to reach a brand and get a response to a customer service question. My Stupid Foot I have plantar fasciitis. That means I have terrible heel pain in […]
Continue reading
It’s that time of the week again when I give you a little capsule of links with what’s been going on in online marketing for small businesses. Facebook Bluetooth Beacons Do you have a retail business? Are you on the list to get your Facebook Bluetooth Beacon? No? Then do it! It’s free (for now) […]
Continue reading
It’s time once again to bring together the most interesting news in online marketing for the week. Back to the Future Day Tweets Lots of brands participated in Back to the Future Day on Twitter. ClickZ has the good, the bad, and the meh. Small Business Trends Community Marketing Tips I heard you like roundups, […]
Continue reading
When we still had the bakery open, we were very active on Instagram. It was usually the first place we’d post amazing food photos. But we were posting to Instagram from three different devices. So when I wanted to share one of those photos to Facebook or post it to our website, I’d have to […]
Continue reading
Let’s see what the world of online marketing has yielded this week in the way of interesting and helpful links full of information for small businesses. 3 Marketing Mistakes Business Owners Make Every Day Save yourself some aggravation and check to see if you’re doing any of these three things. The last one, consistency, happens […]
Continue reading
When you first set up a social media account, it can feel a little lonely there. At first, your only followers might be friends and family. Then you start seeing the ads. Only $1 for 18,000 Twitter Followers! $22 for 500 Real Facebook Likes! $90 for 1,000 Instagram Followers! Wow, that seems easy, right? Just […]
Continue reading
A Roundup of Interesting Online Marketing Links Welcome to the very first round-up post of interesting online marketing links and what not I’ve found in the past week. This roundup gives me the opportunity to add a little more commentary than social media allows without committing to full-blown blog posts. I’ve been meaning to start doing this […]
Continue reading
When you first start up a small business, you can budget all you want, but it’s probably going to cost more than you thought. In some cases, a lot more. Trust me, I know. Oh boy, do I know. All it takes is a few extra months of paying rent before you open for your marketing budget […]
Continue reading
When you use Instagram and are about to post, you know how it gives you the option to send that post to Twitter? It seems like a good shortcut, but if you do use it, it looks like this in the Twitter timeline. Oh, where’s the pic? It’s there, but you have to click on […]
Continue reading