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Pros and Cons of Social Media for a Small Business

Social media can be a worthwhile investment for your business, but there are some things to consider. While, on the surface, it may seem like free advertising, you can do damage to your company if you don’t do it right. Let’s look at some of the pros and cons of social media for your business. […]

Pinterest For Your Small Business – Yea or Nay?

Pinterest is a rising star among social media sites. Its visual nature certainly has appeal for many consumers. Pinterest users enjoy setting aside pins for places they’d like to go and items they’d like to buy, like a Spring wardrobe. Pinterest is often used to plan an event, where a person pins things to a board […]

Content curation for social media

How to find blogs that post content relevant to your audience and subscribe via Feedly You’ve heard about the 80/20 rule when it comes to social media, right? This means that only one out of five posts you make on social media should be about your brand. The rest should be content your customer base […]

Handling Social Media Customer Service

If your business has social media accounts, you will eventually need to give customer service on social media. Are you set up to handle that? Are your accounts set up to notify you when you have new comments and messages? Go into the settings of each account and make sure they are set to notify […]

Social Media – it’s NOT all about you

It’s tempting to use social media as if it’s a blunt instrument that you beat your customers about the head and neck with in an attempt to get their attention. Sure, you CAN do that, but if you want to continue to be welcome in their streams, you’re going to have to do better than […]

Is it selfish to schedule social media updates?

Saturday while cranking out baked goods for the case and a holiday party we were catering that evening, I worked my way through a bunch of podcasts. It makes me feel like I’m getting something done, still learning, keeping up with the world. I listen to a broad mix of things: political, vegan, business and […]

Turning bad Instagram advice into good

Why do you want to build up a large following on a social network? To have a big, fat number that means nothing or connecting with your customers and potential customers? Unfortunately, much of the advice you’ll find when searching the internet is aimed at big, fat, meaningless numbers. Recently I ran across this article (well, […]

Why your small business should use social media

As a small business owner, you are probably already working long hours. I know we were and still are. You may feel like taking on Social Media accounts is a chore that will take up too much of your time and won’t be worth it. There are ways to make it go faster for you, […]

Use Google Alerts to track your business online

The over-sharing people do now on the internet can get tiresome, but for the small business owner, it offers a wealth of information. People post pictures of the restaurant meals they have, complain about bad customer service, recommend businesses to their followers, blog about the places they visit on out-of-town trips and more. The good, […]

Social Media Checklist for Small Businesses

There are so many different social media networks now, and more are coming all the time. It can be hard for a small business owner to decide which ones are right for your company, especially if social media isn’t your “thing.” Here’s a social media checklist to help you determine which of the most popular […]

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