Winning at Instagram Contests Lately, I’ve been playing around with Instagram contests for one of my clients. And it’s been working out well for them. After a little experimentation, we landed on the type that got the best results: comment to enter the contest and tag friends for more entries. For these contests, we’ve also been […]
Continue readingWhat the Facebook Algorithm Can Teach Us About the Instagram Algorithm It was only a matter of time, especially since Facebook bought Instagram. Reports have come out that there will be an Instagram algorithm that determines which posts make it to people’s timelines. Newer business owners and Facebook users may not remember this, but back […]
Continue readingOh man, we are so freaking excited around here today! Why? Because Instagram has been rolling out multiple account management to users and IT FINALLY CAME TO US! Up until now, Instagram has not made it easy for people to manage multiple accounts. Many people have a personal account and a business account. And you […]
Continue readingWhen we still had the bakery open, we were very active on Instagram. It was usually the first place we’d post amazing food photos. But we were posting to Instagram from three different devices. So when I wanted to share one of those photos to Facebook or post it to our website, I’d have to […]
Continue readingA Roundup of Interesting Online Marketing Links Welcome to the very first round-up post of interesting online marketing links and what not I’ve found in the past week. This roundup gives me the opportunity to add a little more commentary than social media allows without committing to full-blown blog posts. I’ve been meaning to start doing this […]
Continue readingWhen you use Instagram and are about to post, you know how it gives you the option to send that post to Twitter? It seems like a good shortcut, but if you do use it, it looks like this in the Twitter timeline. Oh, where’s the pic? It’s there, but you have to click on […]
Continue readingUPDATE: Hey, this post just became moot as multiple account management rolls out to Instagram users. Yay! All the recent changes to Instagram have me wondering – why haven’t they given us an easy way to manage multiple Instagram accounts? Many business owners have at least two accounts, their personal one and one for the […]
Continue readingIf your business has social media accounts, you will eventually need to give customer service on social media. Are you set up to handle that? Are your accounts set up to notify you when you have new comments and messages? Go into the settings of each account and make sure they are set to notify […]
Continue readingYou know what I’m talking about because it’s happened to you. You follow a business on social media, say, a bakery. Maybe you’ve never been there, maybe you’re a regular customer, maybe it’s somewhere in between. One day they post a photo of a lovely fondant covered cake with special decorations. You think, wow, that […]
Continue readingWhy do you want to build up a large following on a social network? To have a big, fat number that means nothing or connecting with your customers and potential customers? Unfortunately, much of the advice you’ll find when searching the internet is aimed at big, fat, meaningless numbers. Recently I ran across this article (well, […]
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