Should Your Small Business Have An Email Newsletter? TL;DR – Yes. Okay, me just telling you “yes” isn’t going to cut it. How about this: in 2014, email marketing had a 4300% return on investment, double any other channel according to the Direct Marketing Association. Well, that’s pretty huge. How about a few more: The number […]
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It’s been a little over a week since I attended Digital Summit 15 in Atlanta. I’ve finally been through all my notes, and I’m ready to start sharing the highlights with you! My recap of the event will likely take several blog posts. I soaked up so much information given in the two days. This […]
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Okay, okay, yes, I have written several posts sharing social media shortcuts that involve automation. Social media automation in itself is not evil. But you do need to be mindful of it. Automation implies “set it and forget it.” But you can’t do that with social media. When you post on social media, your followers expect […]
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Is your website mobile friendly? If not, you had better get on that quick. Because starting April 21, 2015, Google is rolling out another change to their algorithm that will penalize sites not optimized for mobile. If your site isn’t mobile-friendly, you’re likely to see a drop in your ranking on Google. Oh crap, oh […]
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A few posts back, I showed you some tips on content curation for social media using Feedly to manage your blog subscriptions (RIP Google Reader.) The point of this is to give yourself a pool of interesting links to draw from for your social media marketing. You don’t want every one of your posts to be […]
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Social media can be a worthwhile investment for your business, but there are some things to consider. While, on the surface, it may seem like free advertising, you can do damage to your company if you don’t do it right. Let’s look at some of the pros and cons of social media for your business. […]
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Pinterest is a rising star among social media sites. Its visual nature certainly has appeal for many consumers. Pinterest users enjoy setting aside pins for places they’d like to go and items they’d like to buy, like a Spring wardrobe. Pinterest is often used to plan an event, where a person pins things to a board […]
Continue readingHow to find blogs that post content relevant to your audience and subscribe via Feedly You’ve heard about the 80/20 rule when it comes to social media, right? This means that only one out of five posts you make on social media should be about your brand. The rest should be content your customer base […]
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If your business has social media accounts, you will eventually need to give customer service on social media. Are you set up to handle that? Are your accounts set up to notify you when you have new comments and messages? Go into the settings of each account and make sure they are set to notify […]
Continue readingIt’s tempting to use social media as if it’s a blunt instrument that you beat your customers about the head and neck with in an attempt to get their attention. Sure, you CAN do that, but if you want to continue to be welcome in their streams, you’re going to have to do better than […]
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