Many politicians in the U.S. rely on sending political email to raise money. But do you know where your political donation is going? Did you know that you might be paying off failed presidential campaign debts for a candidate you didn’t even support without knowing it? I don’t spend much time listening to the radio but […]
Continue readingIt’s that time of the week again when I give you a little capsule of links with what’s been going on in online marketing for small businesses. Facebook Bluetooth Beacons Do you have a retail business? Are you on the list to get your Facebook Bluetooth Beacon? No? Then do it! It’s free (for now) […]
Continue readingIt’s time once again to bring together the most interesting news in online marketing for the week. Back to the Future Day Tweets Lots of brands participated in Back to the Future Day on Twitter. ClickZ has the good, the bad, and the meh. Small Business Trends Community Marketing Tips I heard you like roundups, […]
Continue readingWhen you first start up a small business, you can budget all you want, but it’s probably going to cost more than you thought. In some cases, a lot more. Trust me, I know. Oh boy, do I know. All it takes is a few extra months of paying rent before you open for your marketing budget […]
Continue readingShould Your Small Business Have An Email Newsletter? TL;DR – Yes. Okay, me just telling you “yes” isn’t going to cut it. How about this: in 2014, email marketing had a 4300% return on investment, double any other channel according to the Direct Marketing Association. Well, that’s pretty huge. How about a few more: The number […]
Continue readingAs a small business owner, you are probably already working long hours. I know we were and still are. You may feel like taking on Social Media accounts is a chore that will take up too much of your time and won’t be worth it. There are ways to make it go faster for you, […]
Continue readingStarting a new business is hectic. Covering off all the little bits and pieces is hard. For example, email marketing. That’s the fancy name for sending your customers regular email. When we started our bakery, we included a newsletter sign up form on our website. And it grew at launch while there was the normal […]
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