Social Media – it’s NOT all about you
It’s tempting to use social media as if it’s a blunt instrument that you beat your customers about the head and neck with in an attempt to get their attention. Sure, you CAN do that, but if you want to continue to be welcome in their streams, you’re going to have to do better than […]
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Is it selfish to schedule social media updates?
Saturday while cranking out baked goods for the case and a holiday party we were catering that evening, I worked my way through a bunch of podcasts. It makes me feel like I’m getting something done, still learning, keeping up with the world. I listen to a broad mix of things: political, vegan, business and […]
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Social Media Checklist for Small Businesses
There are so many different social media networks now, and more are coming all the time. It can be hard for a small business owner to decide which ones are right for your company, especially if social media isn’t your “thing.” Here’s a social media checklist to help you determine which of the most popular […]
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Leverage your stronger social media networks to build newer ones
[UPDATE 2015] So the bakery is now closed, but the idea of cross-promoting your social media accounts still holds! One thing to keep in mind about Pinterest is that it is a slow burn. What I mean by that is that it can take a while for your pins to catch on. Sometimes individual pins […]
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