The Shady Trade in Political Email Addresses
Many politicians in the U.S. rely on sending political email to raise money. But do you know where your political donation is going? Did you know that you might be paying off failed presidential campaign debts for a candidate you didn’t even support without knowing it? I don’t spend much time listening to the radio but […]
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Wednesday Weekly What’s Going Down
It’s that time of the week again when I give you a little capsule of links with what’s been going on in online marketing for small businesses. Facebook Bluetooth Beacons Do you have a retail business? Are you on the list to get your Facebook Bluetooth Beacon? No? Then do it! It’s free (for now) […]
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Would Your Business Benefit From Sending An Email Newsletter?
Should Your Small Business Have An Email Newsletter? TL;DR – Yes. Okay, me just telling you “yes” isn’t going to cut it. How about this: in 2014, email marketing had a 4300% return on investment, double any other channel according to the Direct Marketing Association. Well, that’s pretty huge. How about a few more: The number […]
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First email marketing step – build your list
Starting a new business is hectic. Covering off all the little bits and pieces is hard. For example, email marketing. That’s the fancy name for sending your customers regular email. When we started our bakery, we included a newsletter sign up form on our website. And it grew at launch while there was the normal […]
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