7 Free Marketing Tools to Use When You’re Broke
When you first start up a small business, you can budget all you want, but it’s probably going to cost more than you thought. In some cases, a lot more. Trust me, I know. Oh boy, do I know. All it takes is a few extra months of paying rent before you open for your marketing budget […]
Continue readingThis one thing will lose you customers on social media
You know what I’m talking about because it’s happened to you. You follow a business on social media, say, a bakery. Maybe you’ve never been there, maybe you’re a regular customer, maybe it’s somewhere in between. One day they post a photo of a lovely fondant covered cake with special decorations. You think, wow, that […]
Continue readingHow social listening got us a celebrity customer
Do you have systems in place to alert you when your business is mentioned online or in social media? And no, performing a Google search every once in a while when you think about it doesn’t cut it. I mean a SYSTEM. Ideally multiple methods of social listening with some redundancy, like: Google Alerts Hootsuite […]
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